EDUCATION:
- MBA / Masters in Statistics or Economics or Econometrics (or) any relevant degree/PG degree
- Knowledge of statistical techniques.
- Any IT certification particularly in Analytics area will be an added benefit though not mandatory.
EXPERIENCE:
- 7 to 10 years in Web analytics (from Direct and Interactive Marketing Agencies)
- Managerial Experience – Should be experienced in managing teams applying web analytics, Best Practices for Tool Implementation, Tool selection and evaluation, Reports Configuration, Analysis Insights
- Experience in identifying KPIs for Websites, Web Marketing Campaigns and interpreting these KPIs leading to performance improvement of Websites and Web Marketing Campaigns
