Monthly Archives: July 2010

Position: Practice Head- Web Analytics (Job Code: WAH01)

Posted on July 30, 2010 by kpraveenkumars

EDUCATION:

  • MBA / Masters in Statistics or Economics or Econometrics  (or) any  relevant degree/PG degree
  • Knowledge of statistical techniques.
  • Any IT certification particularly in Analytics area will be an added benefit though not mandatory.

EXPERIENCE:

  • 7 to 10 years in Web analytics  (from Direct and Interactive Marketing Agencies)
  • Managerial Experience – Should be experienced in managing teams applying web analytics, Best Practices for Tool Implementation, Tool selection and evaluation, Reports Configuration, Analysis Insights
  • Experience in identifying KPIs for Websites, Web Marketing Campaigns and interpreting these KPIs leading to performance improvement of Websites and Web Marketing Campaigns
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