EDUCATION:
- MBA / Masters in Statistics or Economics or Econometrics (or) any relevant degree/PG degree
- Knowledge of statistical techniques.
- Any IT certification particularly in Analytics area will be an added benefit though not mandatory.
EXPERIENCE:
- 7 to 10 years in Web analytics (from Direct and Interactive Marketing Agencies)
- Managerial Experience – Should be experienced in managing teams applying web analytics, Best Practices for Tool Implementation, Tool selection and evaluation, Reports Configuration, Analysis Insights
- Experience in identifying KPIs for Websites, Web Marketing Campaigns and interpreting these KPIs leading to performance improvement of Websites and Web Marketing Campaigns
- Pre-sales experience – making business presentations, new business proposals, etc. preferred.
TECHNICAL KNOWLEDGE:
- Tools familiarity: Working experience in Omniture Site Catalyst, Web Trends, Google Adwords, Google Analytics, etc. Proficiency in at-least one of these suites.
PRIMARY RESPONSIBILITIES:
- Understanding clients’ business problems/issues and defining the web/data analytical approach to solve them.
- Responsible for final report delivery (execution and quality control).
- Client interface/management/ownership of client query resolution.
- Business/Analytics Insight generation.
- Support Pre-Sales department for lead generation activities.
- Contribution to RFP/RFQ/RFI/SLA/Project costing.
- Delivery management – Will be measured by customer feedback
INDUSTRY VERTICAL EXPOSURE:
- Banking/ Financial Services/ Insurance /Telecom/Retail/CPG are preferred.
- Knowledge in Social Media Marketing and Social Media Monitoring is an added advantage
SKILLS & ABILITIES:
- Project management capability – Experience in implementation of Tools preferred.
- Communication – Should be proficient in telephonic and email communication. Any exposure to international customers is preferred.
- Leadership – Team and peer feedback will drive the measure. This person to manage delivery effectively by delegating and measuring team outputs with key milestones.
- Executive Presence – This person will regularly be involved in pre-sales/sales activities. So executive presence as perceived by the top management will be a key success factor.
SALARY: Best in the industry (not a restriction if the candidate is highly fit for the position)
LOCATION: Chennai, Tamil Nadu
APPLY TO:
Send your latest profile to Mr. Nataraj, Senior Consultant, nataraj.rac@gmail.com. Please mention the Job Code (WAH01) in the subject line.
About Us: RAC Profiles & Training (Research, Analytics, Consulting) is a HR firm based in Bangalore & Chennai providing recruitment and placement assistance to organizations in the areas of Research, Analytics and Consulting in specific AND providing career guidance, placement opportunities, knowledge enhancement and training to the candidates who are already in or want to get into areas of Research, Analytics and Consulting in specific. For more details, please mail to S. Vanitha, Principal Consultant, s.vanitha.rac@gmail.com (Join our Linkedin Group “RAC Profiles”)
This JOB was posted on http://www.praveenkodur.com/blog
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